*Senior Director of Marketing, Health Sciences (Personal Services)

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

 

Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principle realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K. 

 

National Healthcareer Association (NHA), a brand within Ascend Learning Healthcare, is searching for a seniordirector of marketing to lead marketing efforts for NHA. The ideal candidate will possess strong product marketing expertise, marketing communications experience, an entrepreneurial mindset, and an ownership attitude. If you enjoy diving deep into your category and knowing your target audience as real people (and not just someone who happens to buy your stuff), and delivering relevant, insightful marketing strategies that drive our business forward, keep reading.   

 

Reporting to the Ascend Learning Healthcare chief marketing officer, the ideal candidate will have a history of developing targeted strategies for holistic marketing programs, building brand relevance, executing on data analysis insights to refine programs, and optimizing marketing campaigns to generate leads and drive loyalty and engagement. This person needs to be a creative/critical thinker, a transformer, a curious self-starter, an innovator, a leader, a collaborator, and a brand ambassador at heart.   

 

Responsibilities

 

• Overall functional responsibility for product marketing, brand marketing, multi-channel demand generation and b2c/eCommerce. 
• Lead the planning and execution of optimal go-to-market strategies. 
• Represent the voice of the customer by listening, analyzing customer needs, staying ahead of the rapidly evolving market landscape, and keeping tabs on competitors to inform positioning, competitive differentiation, and commercial strategy 
• Lead the development of compelling and persuasive foundational differentiation positioning articulating buyer-specific value propositions 
• Lead the planning and execution of cross-functional product launches. 
• Partner with sales leadership to enable sales teams with the tools and training to drive results. 
• Collaborate to drive alignment across product, sales, customer success and marketing to define appropriate strategy and go-to-market activities. 
• Measure marketing results based on impact on revenue and customer engagement and  
• Scale the marketing team and lead, inspire, and cultivate the development of team members; seek to constantly remove roadblocks and strengthen capabilities 
• Collaborate with the segment leader on strategic plans to grow the business. 
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Skills and Abilities 

 

• Cross-functional collaboration competence; ability to adapt to effectively work with wide range of functions and stakeholders 
• Ability to personally own key projects and balance hands-on involvement with team empowerment and delegation 
• Resourceful, flexible, adaptable, and able to effectively deal with ambiguity 
• Superb written communication skills – including strong marketing writing and editing abilities 
• Ability to tell compelling stories and present with confidence to a broad range of audiences 
• Organized and process-driven 
• Strong analytical and quantitative skills ability to synthesize large amounts of data into coherent recommendations 
• Highly effective listening and critical thinking skills with deep demonstrated commitment to understanding customer needs 

 

Education & Experience 

 

• 10+ years of experience in marketing leadership roles with progressive responsibility 
• Product marketing experience, demonstrated management of multi-channel demand generation / lead generation campaigns and initiatives 
• Specific experience marketing to healthcare and/or higher education segments a plus 
• Experience hiring and developing talented marketers and building highly effective teams  
• Budget management and experience managing outside consultants, agencies, freelancers, and service providers 
• Bachelor's degree required, MBA a plus 
• Experience with Pragmatic Marketing framework a plus 

 

This position requires that the employee be fully vaccinated against COVID-19, unless an exemption has been granted by Ascend Learning for a religious, health-related or other legally-mandated reason, which will be considered on a case-by-case basis in accordance with applicable law.  Individuals are considered “fully vaccinated” (1) two weeks after their second dose in a 2-dose series (such as Pfizer or Moderna vaccines); or (2) two weeks after a single-does vaccine (such as Johnson & Johnson's Janssen vaccine). Ascend Learning's current policy also requires that individuals visiting our offices be fully vaccinated against COVID-19. In line with our commitment to the safety and wellbeing of our employees, if we choose to interview you and you are fully vaccinated, we may invite you to interview in our office. If you are not fully vaccinated and we choose to interview you, we will arrange for a virtual interview.  

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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