Global Associate Director- Brand Experience Mars Wrigley Global Analytics & Insights (Finance)

Job Description:

This Associate Director of Brand Experience & Creative Excellence Insights ensures that our brands are anchored on deep, meaningful human insights and continue to be relevant to people. Through this role, we maximize the potential and value of our brands through excellent creative content and integrated brand experiences using the latest digital data and industry practices.

What are we looking for?
Education & Professional Qualification

-Degree in Market Research or related field

-Preferred: MBA or equivalent in a related field (business or social science)

Knowledge/Experience

-8-10+ years' experience in consumer/shopper insights and market research (preferably in CPG)

-4+ years experience in communication & creative development insights is preferred

What will be your key responsibilities?

• Through self and team, generate and drive deployment of deep human insights into our brands, focusing specifically on meaningful brand experiences within the region and fueling insight led media strategies.
• Provide the human insights to fuel brand experiences across the Mars Wrigley NA Portfolio that will drive actionability across all brand touchpoints
• Provide insights driven thought leadership on brand positioning (Brand Compass), Brand Strategy and campaigns at an Enterprise level for identified brands. This role will be a Brand Steward and help anyone who touches the brands to understand and protect the brand identity, purpose and role through global tools and resources.
• Enable Brand Content & Experience team to create distinctive, consistent and winning brand experiences across identified throughout the consumer journey
• Collaborate with cross functional Marketing and Media team to develop learning plan to measure brand experiences, delivering brand growth across multiple touchpoints.

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.