NORTHWEST MICHIGAN COMMUNITY ACTION AGENCY INC.
Marketing Coordinator (Finance)
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Essential Functions:
Support the mission and vision of NMCAA.
Collaborate with FMS Manager/Coordinator and team to execute communication and development plan which increases positive community relationships, drives positive outcomes and revenues to support the strategic direction of the program.
Work with ERSEA Manager and EHS Manager to develop and implement marketing materials for recruitment of children and families to maintain full-enrollment and wait list.
Supervise coordination of website posts with other social media and lead generation.
Implement communications in accordance with ethical principles and evaluate all activities to ensure that goals are being achieved and align with agency mission.
Monitor trends in the community or region and adapt strategies, as necessary.
Create marketing, business cards, posters, flyers and other advertising and promotional activities for FMS/EHS/HS in print, audio, social media, email marketing and website management.
Produce compelling copy that effectively tells NMCAA's story and engages focus audiences.
Manage Google ad words and Google grant.
Act as FMS program spokesperson in the community through public speaking and outreach events to inform the general public of FMS/NMCAA services including partnering with EHS/HS staff when appropriate.
Lead staff that track Salesforce campaigns and marketing contacts in Salesforce.
Maintain advertisement and media partner contacts.
Research, purchase, and provide a marketing give-away inventory.
Preserve, protect and continuously enhance NMCAA's brand identity.
Execute and lead staff in the following:
Build relationships with community stakeholders to advance the mission and goals of NMCAA.
Coordinate the design and distribution of print, digital marketing and communications.
Lead NMCAA's social media presence and activities.
Foster an understanding of public relations within the FMS/EHS/HS programs.
Identify corporate, community and individual prospects for donations for prizes or funding for FMS.
Organize Events within FMS and EHS/HS, including recruitment of volunteers, display, promotional materials, and registrations, i.e. Friday Night Live.