Analyst, Senior Strategic Insights - US (Government)
Job Description
Job Description
If you have taken a moment to toast with a glass of wine, celebrate with a cocktail, or relax with a bottle of beer, chances are that you've shared that moment with us. For more than 75 years, we've led the beer, wine, and spirits industry by building admired brands that delight our consumers. Our portfolio balances iconic brands, such as Corona and Modelo, with exciting gems, such as Prisoner Wine Company and High West.
As we continuously expand our digital and ecommerce footprint across our portfolio, the continued need for foundational insights and analytics, paired with an expansion of innovative test and learn approaches to measurement, drives us to pursue in-house solutions for agile and granular measurement capability and volumetric forecasting.
Position Summary:
Constellation Brands is looking for a Senior Analyst, Insights and Analytics to join the Digital, Media, & eCommerce team under the Growth department. We are a data-driven and consumer-obsessed organization, who is restless in pushing forward our data and analytics capabilities to improve omnichannel consumer experiences.
This role reports into the Manager, Digital Insights & Analytics to support both Beer and Wine & Spirits divisions. The Senior Analyst will:
Support design and execution of analytics models for CBI's core marketing, media, and digital insights and analytics projects, including in-house Marketing Mix Model, customer journey analytics, audience segmentation, and test and learn experiments
Leverage a deep understanding of marketing, media, and data analytics tools and use cases
Align inputs and data, analytical approaches and results to business needs, ensuring models produce actionable insights for cross-functional stakeholders, and ultimately driving efficiency, engagement, and conversion across marketing and media channels
We are looking for a team player who performs hands-on analysis/modeling and synthesizes insights to tell a story. The ideal candidate is resourceful, self-motivated to learn, and unafraid to ask questions and orient the organization to think differently.
Key Responsibilities:
Supports a portfolio of marketing, media and digital analytics projects and in-house analytics capabilities, overseeing the execution of the strategic roadmaps for these existing and new/future projects.
Owns optimization and simulation work for forecasting marketing plan performance based on historical model results to provide spend/mix and volume recommendation for moving budget targets.
Documents and communicates best practices for marketing analytics model development, knowledge sharing, onboarding, and project management
Informs scalable data management, insights and analytics capabilities for collecting, processing, modeling
Creates, maintains, and delivers dashboards that monitor KPIs for tests, and communicate results to key stakeholders
Partners with stakeholders to manage testing calendar and reduce pilot collisions given test objectives & audiences
Conducts ad hoc insights and analysis for internal partners as requested, including in-depth funnel & conversion analysis
Develops strong partnerships with cross-functional and inter-company peers
Minimum Qualifications:
Bachelor's Degree in a related filed (business/digital marketing/economics) or equivalent work experience either agency or supplier side.
3-4+ years' experience in insights, analytics, or similar.
Understanding and experience with Marketing Analytics – the media/digital media landscape as well as media measurement and effectiveness; fluency in digital marketing metrics and attribution.
1-2 years' experience in Marketing Mix Modeling.
Success in leading highly technical projects while bringing communication and collaboration skills required to drive a cross-functional team.
Ability to manage several concurrent activities and thrive in a fast-paced, entrepreneurial, agile environment.
Experience with data transformation and visualization tools (e.g., ETL, Datorama, Tableau, Power BI, Google Data Studio, etc.)
Excellent organizational and prioritization skills with a problem-solving attitude.
Strong written and verbal skills, with the ability to communicate (and educate) complex data and technical methods in a simple and digestible manner.
Critical thinker with an innovative mindset.
Preferred Qualifications:
Proficiency in technical skills such as SQL, Python, R
Understanding of Statistical Modelling
Media Agency/Consulting, MarTech, or AdTech experience
CPG/Bev Alc experience
Physical Requirements/Work Environment:
Must be at least 21 years of age
Travel Required: Must be flexible in work style and schedule with limited travel requirement <10%
Sitting, working at desk/personal computer for extended periods of time
Primary work environment is an office setting
Must have a valid driver's license
At Constellation Brands, we value bold ideas, teamwork, entrepreneurial spirit, and risk-taking. As a member of DBA, you are the architect of your career with support and mentorship to thrive. Whether as an individual contributor or people manager, you will be at the forefront of transforming our company with a diverse range of challenging yet rewarding opportunities. We look forward to building a brighter future with you.
Location
Virtual - USAdditional Locations
Job Type
Full timeJob Area
Insights & InnovationEqual Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
