Alignment Healthcare USA, LLC
Digital Marketing Specialist (Finance)
By becoming a part of the Alignment Health team, you will provide members with the quality of care they truly need and deserve. We believe that great work comes from people who are inspired to be their best. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community.
POSITION SUMMARY:
Alignment Health is seeking a full-time Digital Marketing Specialist to join its marketing team. Reporting to the Director, Brand and Web Marketing, the Digital Marketing Specialist will play a key role in developing, leading, and executing the company's overall digital marketing strategy for Alignment Health and its affiliated brands. The incumbent will be responsible for implementing, executing, overseeing, and optimizing digital marketing campaigns to maximize brand awareness, lead generation, and conversion rate optimization (CRO) through paid and owned digital media channels.
The Digital Marketing Specialist is someone who can work to translate business goals into successful digital marketing campaigns and ensure a precise and seamless execution of paid and owned media strategies. The Digital Marketing Specialist will work closely with Alignment Health's brand, business development, compliance, member services, product, sales and IT teams. Proven work experience in digital marketing is a must. Health care experience is strongly preferred.
GENERAL DUTIES/RESPONSIBILITIES (MAY INCLUDE BUT ARE NOT LIMITED TO):
EDUCATION: