Pinellas Suncoast Transit Authority

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Photo/Video Specialist (Creative Design)



This position requires that the successful applicant be fully vaccinated for COVID-19 prior to start date. This policy is applied in compliance with applicable laws, and accommodations may be made for bona fide medical, religious, or other qualifying exemptions.

BASIC PURPOSE

Create visual narratives that move people. Whether through a photograph or video, we want to tell stories and create awareness about PSTA's innovative programs and transportation solutions.

This is a part-time position, not to exceed 24 hours per week.

ESSENTIAL FUNCTIONS

  • Deliver photos and videos aligned to PSTA's communications and marketing strategy. Monthly needs will be determined in collaboration with PSTA's public relations, digital marketing, and advertising needs.
  • Photography
    • Work alongside Digital Media Coordinator to capture images for social content.
    • Expand PSTA's photography database for graphic design / PR purposes.
    • Appear at functions including PSTA board meetings and special events to capture “photo op” moments for PSTA social media, email, and public relations use.
  • End-to-end video production aligned to PSTA's communications and marketing strategy, including:
    • Concept development: Collaborate with organization stakeholders and marketing team to write treatments & scripts based on approved concepts.
    • Production: Communicate, manage logistics of shoots. Work with other PSTA departments to schedule buses, operators or other on-screen talent.
    • Camera Operation: Must be able to operate technical aspects of camera efficiently and quickly. Have a creative eye for finding shots and know how to shape natural and artificial light. Able to craft movement through gimbal, drone, handheld techniques.
    • Audio Recording: Execute clear audio utilizing lavalier, directional mics, and audio mixing. Give clear direction to on camera talent whether through lines or action.
    • Interviewing: Able to ask engaging questions that pull out captivating stories / information. Comfortable working with CEO, board members, and local elected officials.
    • Post-Production: Actively research new editing techniques, style inspiration and reference visuals to inspire new ideas with powerful storytelling in mind.
    • Asset Management: Organize photo and video on PSTA servers, ensuring that b-roll and photo is catalogued effectively for users across the organization
    • Versioning: Photo/video specialist will need to shoot and edit with end-use in mind, including graphics for thumbnail images, short-form and vertical video edits for social media, .srt files for subtitling, etc.
  • Understand marketing basics and use-case for various outputs.
    • Photos and videos created by the photo/video specialist will be used for various marketing, public relations, and governmental needs (grant applications, advocacy, and similar).
    • Typical shoot concepts include from commercial, promotional videos, social media assets, event recaps, and documentary style.
  • Additional duties include:
    • Media Event Coverage and AV support at media events: Work alongside team to set up/stage media events to have maximum visual impact. Run sound equipment for stage and audio feed for media.
    • Proactively find stories/ideas and pitch to the marketing team.

PSTA Video Examples

Other Transit Industry Examples

MINIMUM QUALIFICATIONS:

  • Experience
    • Minimum of 3 years' experience shooting digital video, recording sound, and using contemporary post production software to effectively create digital storytelling.  
    • Must provide link to photography / video work. We want to see your creative eye and ability to create fun content as well as tell a good story.
      • Please be sure to include at a minimum headshot photography, ad style short length video, and long format story telling style video.
  • License Requirement
    • Must have a valid Florida Drivers' license.
    • Must be able to work toward attaining Commercial Drone Pilot License

KNOWLEDGE, SKILLS AND ABILITIES:

  • Knowledge of
    • Video production tools and techniques including Premier Pro or Davinci Resolve, camera and microphone equipment; exporting video requirements for various online platforms (Twitter vs YouTube vs Embedded); appropriate media tools for various types of communications; social media conventions and best practices.
  • Skilled in
    • Practical and technical photography and videography skills, strong written and verbal communications; strong visual storytelling skills.
  • Abilities
    • Deadline oriented with ability to work under pressure to meet tight deadlines; ability to quickly adapt to changing needs and circumstances; working in a team; must be able to lift at least 60 lbs.
    • Must be able to collaborate with leadership and receive constructive feedback on all pitch ideas and edit notes.

EQUIPMENT:

  • Experience in using both professional equipment and Canon DSLR cameras
  • Must have knowledge of using directional microphones and lavalier microphones
  • Must have experience using portable audio mixers
  • Must have experience using XLR cables
  • Must have experience using professional production lights
  • Must have experience using Adobe Suite

See Job Description

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