Digital Marketing Manager (Finance)

We are seeking an experienced and results-driven Digital Marketing Manager to lead our online marketing strategy, execution, and performance optimization. This role will focus on building and executing digital campaigns that strengthen our brand, drive lead generation, and support our manufacturing and services business across multiple industries and geographies.

This role will partner closely with our marketing analyst who will pull and prepare data, enabling you to focus on strategic decision-making, campaign optimization, and translating insights into actionable plans.

Strategic Planning & Campaign Execution
Develop and implement integrated digital marketing strategies aligned with company goals.Plan, design, and deploy targeted email marketing campaigns, including template creation, segmentation, A/B testing, and automation workflows.Execute multi-channel campaigns across web, paid search, social media, email, and digital advertising.Work with product, sales, and service teams to align messaging and marketing initiatives with customer needs.

Content & Brand Development
Oversee website content and functionality, ensuring an engaging, accurate, and brand-consistent experience.Curate, write, and design copy and content (including graphics, videos, blogs, case studies, and social posts) that support digital campaigns and brand storytelling.Ensure brand guidelines are applied consistently across all digital touchpoints.

Data-Driven Optimization
Collaborate with the marketing analyst to review campaign analytics and performance metrics.Use data insights to refine strategies, improve ROI, and enhance engagement.Stay informed on competitor activity, industry trends, and emerging digital technologies.

Collaboration & Vendor Management
Coordinate with internal stakeholders and external agencies or freelancers to deliver high-quality campaigns.Provide direction and feedback to creative partners and marketing support staff.