Marketing Specialist (Marketing)
NexTier is a leading provider of integrated completions focused on US land. We deliver safe, efficient and innovative services that enable our customers to win by safely accelerating production while generating leading returns.
POSITION SUMMARY
Marketing specialists help develop, execute, and monitor marketing programs across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market. This position requires a creative and strategic thinker who can develop and execute marketing campaigns tailored to NexTier's target audience.
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Collaborate with the marketing team to develop and execute comprehensive marketing strategies that align with company goals and objectives in the oilfield services sector.
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Stay updated on industry trends, market conditions, and competitor activities to identify opportunities and threats and make data-driven marketing decisions.
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Create engaging and industry-relevant content, including articles, blog posts, whitepapers, and social media posts, to establish the company as a thought leader in the oil and gas industry.
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Promoting brand awareness through marketing efforts.
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Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
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Assisting with the analysis of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
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Plan, coordinate, and execute industry-related events, trade shows, and webinars to showcase the company's products and services.
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Performing other duties when needed.
Required Knowledge, Skills, and Abilities
Knowledge/Skill/Ability
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Proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, and CRM and CMS software.
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Proven experience in marketing within the oil and gas industry or a related field.
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Creative thinker with the ability to develop innovative marketing strategies.
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Proficiency in marketing analytics and reporting tools.
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Excellent written and verbal communication skills.
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Multi-tasking and time-management skills, with the ability to prioritize tasks.
Language Comprehension
Ability to understand and speak English at a level of proficiency allowing employee to issue, receive and respond to both safety and operations-related directions in English
Minimum Required Work Experience
Experience
Req
Pref
10+ years
in oil and gas related industry
X
Minimum Required Education
Education Level
Req
Pref
H.S. Diploma
X
Bachelor's Degree
X
