Marketing Project Manager - Content Marketing (Marketing)
Develops strategic marketing and engagement plans and ensures aligned execution of those plans. This role leads omni-channel marketing projects to help drive business results for Blue Cross Blue Shield of Michigan and its internal business partners, including acquisition, retention, adoption, use and behavior change objectives.
- Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
- Manage omni-channel marketing projects to target specific audience segments.
- Coordinate marketing planning and execution with appropriate internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Market Solutions and other areas.
- Partner with Insights & Analytics group to develop and monitor appropriate KPIs for responsible portfolio of initiatives.
- Lead and manage day-to-day internal client relations and consulting.
- Participate in and contribute to various initiative workgroups.
- Bachelor's Degree in related field required.
- Master's Degree in related field preferred.
- Minimum of five (5) years experience in related field.
- Experience in project management and development and execution of marketing plans is required.
- Experience in business-to-business and/or consumer marketing.
- Healthcare experience preferred.
- Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
- Ability to work effectively in a team environment.
- Strong organizational, planning, analytical, presentation and communication skills.
- Ability to identify customer insights that drive behavior change.
- Ability to lead and coordinate work groups.
- Ability to present solutions and ideas for unique challenges.
- Other related skills and/or abilities may be required to perform this job.
Department Information
- Develop and implement thought leadership content marketing strategy
- Lead webinar series to showcase Blue Cross as a thought leader in the health care market
- Be a champion in getting the ‘Blue Cross Value Story' engrained with market-facing team
- Support storytelling opportunities through effective presentation development and information design, especially finalist presentations and market solutions
- Drive strategic marketing and engagement initiatives to support business partner objectives, coordinate omni-channel campaigns with cross-functional teams and align to corporate editorial calendar.
- Leverage and utilize market insights and data to inform Lifecycle marketing strategies including B2B retention and acquisition
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