Empower Federal Credit Union
Chief Marketing Officer (CMO) (Marketing)
Role: As a Chief Marketing Officer (CMO), you will be responsible for leading the marketing strategy and efforts of the credit union. This will involve developing and implementing marketing plans and programs, such as a comprehensive social media strategy & digital marketing plan to strengthen member engagement, and the credit union's brand as a marketplace leader. This is a comprehensive CMO role, and the complexity will increase as the credit union continues to grow.
The Chief Marketing Officer is a seasoned professional who brings vision and an entrepreneurial spirit to the role. They must have the curiosity and intellect to understand the context and rationale for existing initiatives and practices, with the experience and drive to find new ways to elevate our performance. The CMO will be a hands-on leader who is capable of leading marketing in a fast paced, evolving environment, and who is willing to embrace change and roll-up their sleeves to get the job done.
The ideal candidate will also be analytically minded, values-driven, has strong performance marketing experience, push for unique member acquisition, community/volunteerism, be adept at competitor analysis, and continuously strive to improve member retention. They will be a skilled manager of people and capable of defining best practices in direct and digital marketing, while maintaining industry standards and regulatory compliance for the credit union. The person will bring strong execution skills with a successful track record.
And finally, the CMO will bring exceptional interpersonal and relationship building skills, including communicating, networking, and building influence.
Reporting directly to the CEO, the CMO will work closely with other members of the senior leadership / executive team. The credit union is headquarted in Syracuse, New York.
Essential Functions & Responsibilities:
35% Develop, implement, and manage the credit union's marketing and communications strategy to raise brand awareness, strengthen the brand, and establish long-lasting member and employee relationships.
20% Own the social media strategy and ensure our brand is amplified and represented appropriately across platforms, including working with internal and external partners. That, plus, oversee digital marketing, to include the use of data and analytics to drive efficient, sophisticated marketing efforts. They will own the content for our website and member facing platforms/materials, coordinating with technical resources throughout the organization to deliver.
10% Community: Centralized coordination of community efforts and activities in markets we serve or plan to serve. To include, aligning financial support, volunteerism, and communications to be a force multiplier for the brand.
10% Strategy: Will help establish internal strategic planning resources to support the Board and SLT in research and annual/multi-year planning activities. The goal will be to drive alignment of activities and internal/external communications.
5% Collaborating with other department heads to ensure alignment of marketing efforts with overall credit union goals such as employee and member engagement.
5% Stay on top of industry best practices, trends and technology, and bring innovative solutions to address challenges.
5% Consult on the design, development, and implementation of new products and existing product enhancements.
5% Oversee all member and internal communications including our website.
5% Tracking and reporting on the effectiveness of marketing efforts, and other duties as assigned.
Knowledge and Skills:
Experience: Ten years to fifteen years of similar or related experience, financial services strongly preferred.
Education: (1) A bachelor's degree, or (2) achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g. information technology certifications in lieu of a degree).
Work frequently involves exercising advanced conflict resolution, giving material presentations, and resolving issues impacting multiple departments or divisions. Role also requires the ability to motivate or influence others as a material part of the role, with a significant level of diplomacy and trust. Obtaining cooperation (internally and/or externally) is an important part of the role and a high level of interpersonal skills is critical to the success of this position.
1. Degree in Marketing or related field.
2. Creative writing and knowledge of target marketing required.
3. Must possess organizational and analytical skills; must be able to coordinate a variety of projects.
4. Must possess PC skills and be able to run spreadsheets, word processing, and publishing software as well as other general office equipment.
5. Demonstrated ability to lead and inspire large teams and the ability to influence across an enterprise.
6. Experience presenting to employees and the Board on a regular basis.
Extended working hours may be required.
Periodic travel between branches and travel to conferences and seminars which may be out of town.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to sit for long periods at a time, use hands to finger, handle, or feel, and talk or hear. The employee is occasionally required to walk; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 35 pounds.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.
This Job Description is not a complete statement of all duties and responsibilities comprising the position.
The Credit Union provides equal employment opportunity to qualified persons without regard to basis of race, religion, ethnicity, color, national or ethnic origin, age, sex, sexual orientation, gender identity or expressions, transgender status, sexual or other reproductive health decisions, marital status, ancestry, citizenship status, physical or mental disability, genetic information/ predisposition or carrier status, status in the uniformed services of the United States (including veteran status) or any other basis protected by applicable national, federal, state, provincial or local law.