Marketing Manager (remote) (Marketing)
Who we are
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform - Sensormatic IQ - combines the full Sensormatic Solutions portfolio, including unmatched insights into retail inventory, shopper behavior, and loss and liability, and Retailer and third-party solutions with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive, data-driven outcomes and confidently move into the future.
Want to learn more about Sensormatic Solutions and Sensormatic IQ? Find us here:
What you will do
This Marketing Manager for North America Marketing will drive campaign planning, execution, and optimization through digital and traditional marketing channels to deliver growth opportunities across the Sensormatic Solutions portfolio.
Reporting to the Americas Director of Marketing, this energetic and data driven marketer will have exceptional lead generation, sales enablement, event management and communication skills. The Marketing Manager will have a proven ability to identify opportunities and deliver effective marketing programs across the North America region to generate results.
NOTE: This position can be remote in any location throughout the US, preferably in the Central or Eastern time zones, ideally in Chicago, IL or Boca Raton, FL areas.
How you will do it
Execute, analyze, and continually optimize integrated marketing campaigns that drive customer growth, new client acquisition & sales revenue
Align with internal teams across marketing, sales, and product to build consistent market awareness programs that amplify Sensormatic Solutions growing portfolio
Actively engage with retail industry associations, academia, and influencers, establishing respect, and advancing regional commercial goals
Create content for corporate marketing collateral, website/blog/social media, and other initiatives
Develop and monitor sound metrics to accurately analyze the success of campaigns and report results
Provide support to sales leadership and sales enablement assistance to customer accounts across North America
Develop a deep understanding of competitive retail strategies, messaging, and products and services to differentiate and enhance Sensormatic Solutions positioning in content and presentations
Utilize customer account and Sensormatic' s solution portfolio knowledge to identify account-based marketing opportunities and work with sales and marketing team on strategy and execution to deliver designed outcomes
Lead Generation and Sales Enablement
Plan and execute digital and physical events as elements of campaigns that drive customer interaction and demand gen opportunities such as industry conferences, customer advisory boards and webcasts
Firmly understand and track team lead generation goals and outcomes
Optimize lead processes for the Americas as the organization continue to grow and evolve
Work with the digital marketing team to understand and build out digital customer journeys that increase traffic and conversions
Work with key members across the business unit to understand sales needs and align on marketing deliverables needed to achieve goals
Communicate campaign programs and tactics in a highly matrixed organization for internal buy-in and alignment
Create digital selling tools and training to amplify campaign tactics and deliverables
Utilize retail industry knowledge to recognize and drive thought leadership and positioning opportunities that differentiate Sensormatic
Partner and Channel Marketing
Assist in coordinating and facilitating channel marketing programs that align with regional sales goals and focus
Transform Sensormatic specific content and campaigns to assets that can be leveraged by our partner network to drive profitable customer acquisition
Support the North America marketing and channel teams internal communications to ensure alignment on new campaigns, initiatives, and content
What we look for
Bachelor's degree or equivalent experience
5-7+ years' experience executing integrated marketing campaigns that drive revenue
Experience in the retail industry
Experience in digital and traditional marketing strategies
Experience marketing in the high-tech industry
Experience and knowledge in marketing SaaS business models
Experience in creating and rolling out social selling tools
Experience driving demand generation tactics from lead generation to nurture and reporting
Strong presentation skills
Must be a self-starter who isn't afraid to try new things and take our organization where it has never been before
Must be a data-driven and results driven marketer
Ability to manage multiple initiatives in a fast-paced culture
Experience in account-based marketing is preferred
Where legally permissible, if hired, candidate is required to be fully vaccinated against Covid-19 no later than his/her start date, unless candidate has a valid medical condition or sincerely held religious belief precluding, he/she from receiving the vaccine.
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.