Principal, Brand Marketing (R-14848) (Marketing)

Why We Work at Dun & Bradstreet

Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us!

The Principal, Brand Marketing must be a strong advocate and expert in the meaning, strategy, and expression of the Dun & Bradstreet brand, as they are responsible for leading and executing projects that build our brand and ultimately support our business strategy and growth goals.

The Principal, Brand Marketing will be responsible for upholding standards for branding and naming, to be a trusted partner to product marketing teams, business leadership, and teams across our global organization.

The Principal, Brand Marketing must have extensive experience and confidence handling a wide range of brand strategy issues.

The Principal, Brand Marketing must have a proven track record for efficiently managing multiple projects simultaneously and must also have exceptional skills in critical thinking, collaboration and team building, and work effectively with senior leadership.

Essential Responsibilities

Lead the planning and execution of projects and campaigns, including project definition, strategic planning and oversight, collaboration with multi-disciplinary teams, vendor management, efficient project management, and legal and compliance submissions.

Serve as a strategic advisor and brand steward, providing insights and recommendations specific to brand principals, style, brand architecture and naming conventions, use of and protection of our brand assets, co-branding, messaging, brand management processes and policy, as it applies to branding, marketing, and communications.

Work closely with external agencies and internal creative teams to inspire, recognize, and nurture effective brand and creative strategies and ideas.

Monitor brand health and performance, working with in-house teams, third party suppliers, and software to define metrics, gather and distribute meaningful insights, and provide recommendations for improving the performance of our brands.

Experience and Competencies

12+ years of B2B brand, marketing, or communications experience in a corporate or agency setting, preferably working with data or technology brands.

5+ years of project management experience; experience with Agile methodology preferred.

5+ years of experience designing and planning campaigns, sponsorships, thought leadership content, communications, and customer experiences that generate brand recognition, preference, and affinity.

Outstanding verbal and written communication skills; experience copywriting preferred.

Expertise specific to developing brand strategy, including brand architecture, positioning, voice, personality, and message frameworks preferred.

Intellectual curiosity and the desire to learn technical topics.

Ability to translate feedback across stakeholders into directional guidance for agency partners.

Ability to foster collaborative, long-term thinking that drives unification across multiple stakeholder groups.

Experience working with highly matrixed organizations.

Bachelors degree in Marketing or equivalent

Benefits We Offer

• Generous paid time off in your first year, increasing with tenure.

• Up to 16 weeks 100% paid parental leave after one year of employment.

• Paid sick time to care for yourself or family members.

• Education assistance and extensive training resources.

• Do Good Program: Paid volunteer days & donation matching.

• Competitive 401k & Employee Stock Purchase Plan with company matching.

• Health & wellness benefits, including discounted Gympass membership rates.

• Medical, dental & vision insurance for you, spouse/partner & dependents.

• Learn more about our benefits: http://bit.ly/41Yyc3d .

All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html . Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

Equal Employment Opportunity (EEO): Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. View the EEO is the Law poster here and its supplement here. View the pay transparency policy here .

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