Wilton Industries, Inc.
Consumer and Marketing Insights Analyst (R&D)
Wilton's Journey So Far
Wilton is Heritage US brand with a 90-year history of deep baking and decorating expertise with an historic focus in the craft channel.15 years of private equity (PE) ownership caused drastic changes to the business and its culture. Acquired by Dr. Oetker (family owned German conglomerate) as an expansion into the US market, 18 months after the acquisition, Dr. Oetker and the new Leadership are looking to define the future of Wilton brands to become the most important, influential and successful cake and dessert brands in the USA.
The Consumer and Marketing Insights Analyst is responsible for being the consumer business unit's key partner, driving consumer centricity and influencing decision making through actionable insights. Having a deep knowledge in consumer and shopper research, you will be responsible for developing consumer and category insight that drives growth opportunities for Wilton. Your strong communication skills will enable close working relationships with key cross-functional groups such as Category Management, Consumer Business Units, Marketing, and Sales.
Net Sales | EBITA | Contribution Margin| Revenue to Target & Forecast | Innovation | Brand Awareness | Insights Delivered | Markets Engaged | Research Briefs Delivered
Education, Knowledge, Skills, and Abilities: