Integrated Marketing Manager, Strategic Accounts Remote (Marketing)
Johnson Controls is powered by your talent. We are the power behind the customer mission. Together we are building a world that's safe, comfortable and sustainable. Our diverse global team creates innovative, integrated solutions to make cities more connected, buildings more intelligent and environments more comfortable and secure. We are all about improving outcomes for our partners. Tomorrow needs your talent. Tomorrow needs you. So let's talk today.
Job Details
What you will do
Working under the direction of the Business Solutions North America (BSNA) Above Area Marketing Leader, and in support of the BSNA Strategic Accounts Sales Leader, this position is responsible for establishing integrated marketing plans, and the creation and implementation of marketing programs that support the growth plans for the $1B+ Strategic Accounts segment of the Building Solutions North America direct channel business. Provides direct support of the SA growth aspirations through focused attention on a subset of 51 specific clients along with specific marketing activities and programs for all other Strategic Account clients. Specifically focuses on efforts to support Digital Solutions and Services marketing efforts. Tracks on-going program investments and manages spend to optimize ROI and impact on business growth. This is a U.S.
How you will do it
Growth Orientation: Leads the implementation of marketing programs and initiatives that directly support the aggressive growth aspirations of the Strategic Accounts organization. Owns the definition and measurement of success metrics of these initiatives. Undertakes immediate corrective action when business results are less than projections. Ties the efforts directly to the achievement of business results; profitable sales growth, and customer success.
Integrated Marketing Account Based Campaign Management: Responsible for the ideation and creation of fully integrated marketing programs including lead generation campaigns, social media, trade / virtual customer events, showcases, and thought leadership.
Digital Marketing Programs: Is a thought leader and practitioner of leading-edge digital marketing technologies and techniques.
Lead / Campaign Management: Programmatically is the primary source of qualified leads for company's most strategic customers. Track success metrics and campaign performance to ensure that support activities are effective. Continually monitor sales metrics and spend to maximize ROI of lead management programs.
Commercial Process Expert: Be intimately familiar with all aspects of the end-to-end sales processes used in BSNA to market; particularly Above Area - Strategic Accounts. Has experience working with the field and can converse fluidly across the organizational span from sales professionals to executive business leaders with ease.
Consultative Bearing: Problem solves with a human-centered and data enabled approach while using outside-in competitive and industry best practices to enhance integrated marketing efforts. Is respected by peers and colleagues as an expert in the business that engages in a “seek to understand first” and talk later repeatable pattern of solution development. Breaks down complex challenges into manageable pieces quickly and easily. Communicates the complex in easy to understand principles.
Domain / Persona Orientation: Develops a deep understanding of the ways in which decision makers and influencers learn about, purchase and successfully implement digital and service offerings. Thinks about Strategic Accounts in terms of the vertical markets JCI serves and wishes to serve. Gains a clear understanding of desired outcomes and ROIs required for our customers' success. Uses those insights to create differentiated value propositions to accelerate share gains and leverage appropriate channels to further penetrate target segments within Strategic Account customers in support of lofty sales goals.
Strategic Planning: Participates in the strategic planning process with Strategic Accounts Sales and Business Leaders to continually maintain, refine, and develop Marketing strategies and tactics that support the short-term and long-term profitable growth objectives. Continually develops and updates a master plan and roadmap for marketing initiatives.
Partner Capability: Works well with sales and business leaders across JCI. Has a One Team mentality. Is easy to work with while holding partners to high expectations.
Customer-Focused Orientation: Participates in sales efforts and has direct customer contact (external customers). Collects, consolidates, and prioritizes VOC (external) and seller / field feedback (internal customers) and incorporates into marketing programs that support our growth strategies.
Digital Solutions and Services Orientation: Comfortable operating in a transformational environment and can act as a partner to drive change and progress in adoption of services to deliver outcomes for customers.
Performs other related duties and projects as assigned.
What we look for
Minimum of 7-10 years of experience
Bachelor's degree in Engineering or Business with a Marketing concentration, Business Administration or related field. Masters preferred.
Requires a minimum of 3 years of experience in selling to / marketing to enterprise / strategic accounts
Excellent interpersonal and communication skills required.
Analytical skills and ability to effectively organize data in a way that is simple to understand.
Where legally permissible, if hired, candidate is required to be fully vaccinated against Covid-19 no later than his/her start date, unless candidate has a valid medical condition or sincerely held religious belief precluding he/she from receiving the vaccine.
Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.
