The Account Executive, Community (Community AE) is responsible for the day-to-day execution of our influencer opportunities related to campaigns and acts as the primary point of contact with influencers to ensure smooth project delivery of campaign objectives. In conjunction with Client Services, Influencer Casting and other internal teams, the Community AE fully manages day-to-day activities which can include opportunity posting and instruction creation/management, influencer communications, internal platform management, and content verification and monitoring.
Duties and Responsibilities
Opportunity management: Verify opportunity posting and timeline. Creation of opportunity instructions to provide clear client expectations and guardrails to selected influencers.
Influencer communication: facilitate timely responses and solutions regarding influencer instructions, product purchases, shipping, draft edits, photography, and general issues and concerns.
Content management: approval of drafts, final postings and social syndications and requesting edits as needed.
Campaign Feedback: Provide feedback regarding influencer participation in campaign. Support sales in strategic planning based on previous programs.
Internal communication: facilitate timely responses and solutions internally regarding influencer participation in campaigns.
Community relations: maintain positive relations with community members through professional communication, planning and execution of community outreach programs and events, support and syndication of influencer content using company social media channels.
Market trends: monitor trends in social media tools, trends, and applications and provide suggestions for how these trends can be used in our programs.
Personal/Professional development:maintain working knowledge of current social platforms and applications. Seek out opportunities in Workday to further develop skills and knowledge.
1-2 years of work experience, preferably at a consumer marketing agency such as a social media marketing agency, public relations (PR), advertising, digital promotions, or an interactive agency and/or directly for a consumer facing Fortune 500 brand (preferred).
1 year of blogging or influencer experience preferred
Associate Degree in business, marketing, communications or related field (preferred) or equivalent work experience..
Strong project management, time management and organizational skills
Great attitude and ability to be flexible and entrepreneurial
In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, YouTube, Twitter, TikTok, Instagram etc.) and how they can be deployed in different scenarios
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Team player, with the confidence to take the lead and guide other departments when necessary
Good technical understanding and ability to learn new tools quickly
Comfortable working in a startup environment where you are responsible for identifying and implementing processes, systems and best practices
Strategic program leadership:Helps manage multiple components of complex processes in regard to influencer participation in programs, including strategic and tactical recommendations, quality oversight, internal and external collaboration, prioritizing work, and delegating responsibility.
Ideas: Understands the client's business as well as our own; develops and helps manage transformational strategies while maintaining a strong attention to detail; combines instinct with analytical rigor to appraise what will work in the marketplace.
Influencer Insights:With the support of the Community management leaders helps to drive the organization toward deep insight into the influencer space including trends and key competitor processes.
Decision-making: Guide execution team on best practices when dealing with influencers in an effort to assess and prioritize client goals.
Emotional Leadership:Promote team morale (across all job roles), and engage the team to consistently deliver superior work.
As an Inmar Associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information and achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.