eCommerce Merchandiser (Administrative)
Our success is a result of the Big Ass Fans team's innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company's full potential in the market.
Responsibilities
- Analyze sales, customer behavior, and product performance data to identify trends and opportunities.
- Use analytics tools to generate weekly reports and insights for leadership.
- Monitor key performance indicators (KPIs) such as website/store traffic, conversion rates, average order value (AOV), and cart abandonment rates (B2B and B2C) each week.
- Ensure that products are properly categorized and easy to navigate for customers, adhering to UX best practices.
- Partner with product teams to define and adjust product assortments based on performance and customer preferences.
- Plan and execute promotional strategies such as discounts, flash sales, or seasonal offers, and monitor their impact on sales and customer engagement.
- Ensure that products are presented attractively on the website, with high-quality images, detailed descriptions, and SEO-optimized content to effectively highlight their features.
- Regularly identify and suggest website improvements to drive continuous improvement.
- Optimize product placement on key landing pages, including category pages, our homepage, and search results.
- Regularly conduct A/B tests on various store elements (e.g., product images, page layouts, or call-to-action buttons) to identify opportunities for improvement.
- Work closely with marketing, operations, and product teams to align merchandising strategies with overall business goals.
- Share insights and collaborate on campaigns, product launches, and other initiatives.
Requirements
- Bachelor's degree in Merchandising, Marketing, Analytics, or a related field.
- 2-3 years of experience in Ecommerce Merchandising, Ecommerce Reporting/Analysis, Merchandise Planner, or similar.
- Demonstrated experience managing an ecommerce storefront using Adobe Commerce, Shopify, or other prominent platforms.
- Proven track record of performing data analysis and performance tracking on KPIs such as conversion rates and cart abandonment rates with Google Analytics, Adobe Analytics, Contentsquare, or similar tools.
- Experience using Optimizely, Adobe Target, or comparable platforms to ideate and execute A/B tests.
- Excellent communication skills for collaborating across departments and presenting data-driven insights.
- Ability to manage cross-functional projects while navigating ambiguity, ensuring that merchandising strategies align with marketing campaigns and overall business goals.
- Ability to quickly adapt to new technologies, trends, or shifting business priorities in the fast-evolving ecommerce landscape.
- Ability to be resourceful; be inventive and adaptable in the face of adversity.
You're not just a member of the Big Ass Fans team; it's BIGGER than us. We are a Madison Industries company - one of the largest and most successful privately held companies in the world. Madison Industries has fostered and built exceptional companies that are essential to our collective health and well-being. Come join us as we build something truly remarkable!
You want benefits? We've got your health insurance, life insurance, 401(k) and more. You want Big Ass Benefits? Meet us at the food truck for lunch followed by a game of Ping-Pong, Pool or Cornhole. Did we meet our daily goals today? Let's open the beer fridge and play a game of pool! Don't forget to attend the latest BAF-sponsored social outing.
Why haven't you applied yet?
Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and comply with OSHA and ISO 9001 standards and procedures. Individuals are expected to apply safe work methods when performing the job requirements in hazardous and non-hazardous environments to avoid injury to self to co-workers or damage to property. Individuals are expected to report unsafe work conditions or equipment operation to supervisors immediately and observe all safety rules.
If you need assistance or accommodation due to a disability, you may email us at recruiting@bigassfans.com or call us at 1.877.244.3267.
