Brand Activation and Shopper Marketing Manager (Marketing)

About Us:
Trilliant Food & Nutrition is a leading, vertically integrated manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent, cutting-edge equipment, and a vertically integrated supply chain, we drive innovation and consistently deliver the highest quality products to our customers--first and fast.

Our brand portfolio includes Victor Allen's®, Dutch Bros® beverages and Nurri™, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Our Core Values:

Diversity and Inclusion at Trilliant and Horseshoe:
We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel.

Position Overview:
We are seeking a versatile, consumer- and customer-savvy Brand Activation & Shopper Marketing Manager to lead the execution of omnichannel marketing initiatives that drive awareness, trial, and conversion for Nurri™. This role sits at the intersection of brand experience and retail execution, bringing the Nurri™ brand to life across digital, in-store, and experiential channels. From sampling and social campaigns to retailer promotions and merchandising, this individual will play a pivotal role in building brand equity and accelerating sales.
The ideal candidate thrives on collaboration, creativity, and delivering results through meaningful, memorable experiences that resonate with consumers wherever they shop or engage.
This is a unique opportunity to shape the consumer and customer experience of a fast-growing brand--combining the agility of a start-up with the scale and resources of a vertically integrated, innovation-led organization. At Trilliant, we build brands that matter by moving fast, staying close to the consumer, and delivering standout experiences across the omnichannel landscape.
If you're passionate about strategy-meets-execution and thrive on driving results across digital, retail, and real-world experiences, Nurri™ is your next great adventure.

Responsibilities:
Omnichannel Activation Strategy & Execution

Develop and execute omnichannel activation plans that connect the consumer and shopper journey--from awareness through conversion.
Create and manage playbooks, toolkits, and campaign assets to ensure consistent and scalable execution across channels and accounts.
Serve as a central point of contact for both consumer-facing activations (e.g., sampling, influencer, events) and customer-facing programs (e.g., in-store signage, demos, retailer promotions).

Retail & Shopper Marketing Execution

Lead development of retailer-specific marketing programs that support sell-in and drive in-store and digital conversion.
Collaborate with Sales and retail partners to develop programs that reflect omnichannel shopping behaviors and business priorities.
Manage retail activation touchpoints including POS, display, demos, and seasonal campaigns.
Support the execution of programs across online retail environments, including content, promotions, and retailer media.

ns Consumer Activation & Experiential Marketing

Plan and manage consumer-facing events, sponsorships, and sampling programs to build awareness and trial.
Oversee execution of brand activations across owned and paid media: digital, OOH, influencer, experiential, and social.
Manage agency and vendor partners to ensure timely, impactful, and on-brand execution.

Budget & Resource Management

Own the consolidated activation and shopper marketing budget.
Manage spend, timelines, and partner deliverables, ensuring high ROI and efficiency.
Prioritize initiatives based on performance data, business goals, and strategic fit.

Performance Measurement & Optimization

Monitor and report on KPIs including trial, lift, velocity, ROAS, ROI, engagement, and omnichannel conversion metrics.
Build dashboards and campaign recaps in partnership with Analytics and Sales to inform and optimize future efforts.

Insights & Cross-Functional Collaboration

Collaborate with Brand, Sales, Creative, and Finance to ensure alignment across consumer and retail touchpoints.
Leverage consumer, shopper, and category insights to shape activation plans tailored to specific channels and accounts.
Stay ahead of cultural trends, competitive activations, and emerging technologies to keep Nurri activations relevant and breakthrough.

Qualifications:

4+ years of experience in brand activation, shopper marketing, and/or integrated marketing--preferably in CPG, beverage, or food.
Experience supporting retail accounts (e.g., Costco, mass, grocery) and leading omnichannel activations from strategy through execution.
Strong track record of managing cross-functional campaigns with measurable business impact.
Excellent project management, communication, and collaboration skills.
Bachelor's degree required.
Experience on both the agency and brand/client side.
Familiarity with club and mass retail execution, including omnichannel planning.
Proficiency in marketing budget management, campaign measurement tools, and activation logistics.
Experience activating brands across both digital and physical touchpoints in food, beverage, or wellness categories.

Hours, Location and Pay:
We offer a competitive base pay rate and comprehensive benefits package for full-time employees. This role works standard business hours Monday - Friday at our Little Chute, WI manufacturing facility.

Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement:
At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
EEO/AA including Vets and Disabled
If you need a reasonable accommodation for any part of the employment process, please contact us by email at HR@trilliantfood.com and let us know the nature of your request and your contact information.
Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.
The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.