At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 15,000+ branch offices where our more than 7 million clients live and work.
In a typical branch office, a financial advisor meets with clients and receives branch office support, so they can focus on building deep relationships with clients. Headquarters associates in St. Louis, Tempe and Mississauga provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. We continue to grow to meet the needs of long-term individual investors.
Are you a Brand Strategist looking for you next career move. We are searching for a big thinker focused on the intersection of big business + big ideas, the Brand Strategist relentlessly, obsessively works to make our brand famous in the best ways — identifying the white space and seizing it with iconic style through strategic architecture and bold brand moves. Responsible for getting our brand into hearts and minds of the people we serve, creating quantifiable commercial value. Leads the evolution and management of brand value propositions, drives differentiated positioning, tailors messaging by audience, and ensures brand consistency across all markets and channels.
RESPONSIBILITIES: -Drive annual brand planning processes for all audience/stakeholder segments -Oversee effective execution of top-of-funnel brand marketing plans and campaigns across all markets -Monitor, analyze and report qualitative and quantitative impact of brand initiatives -Continually survey the competitive landscape to ensure our brand remains vibrant, relevant and differentiated in the marketplace -Partner with consumer insights and competitive intelligence teams to gain consumer knowledge; monitor and report on market trends related to financial services industries -Utilize category and consumer insights to identify growth opportunities/brand moves and drive innovation in product development as well as marketing initiatives -Manage brand architecture and protect/grow brand equity -Develop and deliver effective briefs for cross-disciplinary marketing teams, ensuring plans are tied to business objectives and leverage the brand promise -Collaborate with the internal and external agency teams on development and implementation of brand initiatives -Align with Reputation Management and Communications teams to develop strategies and initiatives that drive brand health -Ensure brand consistency across all platforms -Govern brand assets, trademarks and associated materials -Champion brand architecture scenarios that inform what and how products/experiences are developed across different target segments -Ensure processes and resources are in place to enable business partners to apply the brand promises and value propositions to all creative / collateral development across all communications -Define metrics to help ensure brand campaigns align to business objectives -Serve as a thought leader on the discipline and craft of branding and as internal brand evangelist, ensuring the brand story is an integral part of who we are, how we think, execute and work together -May lead associates on brand management team QUALIFICATIONS + SKILLS
Bachelor's degree 10+ years total experience 5-7 years experience in brand strategy and/or management 3-5 years' experience working on/building iconic brands, either as a client or within an agency
Ability to align and lead the organization in maximizing brand impact/embedding brand strategy into the culture Solid strategic capabilities and demonstrated understanding of how brand effectiveness is measured and articulated to internal stakeholders. Ability to evaluate branded materials for voice, visual identity and brand alignment. Driven, compassionate and curious — An excellent communicator with stellar listening, analytical, and problem-solving skills.
Problem Solving: Responsible for developing ongoing strategic programs to build and strengthen the brand that have significant internal and external reach. Ability to lead through ambiguity, anticipate problems and solutions. Problems are often unique and require brand expertise and knowledge of firm positioning. Must be able to understand the broad implications of their recommended solutions.
Decision Making: Ability to analyze information and data, and use experience, creativity, and good judgment to make complex, non-routine decisions. Ability to manage complex matters and processes with limited or some guidance. Decisions have firmwide impact. Risk can be significant as decisions and programs impact internal and external perception of the brand.
Span of Influence: Charismatic presenter with ability to engage at all levels of the organization Executive presence — sound judgement, aptitude for earning trust and developing meaningful relationships, ability to influence decisions at highest levels of the firm Programs and decisions will impact all stakeholders – 7 million clients, 42 million focus investors, 50,000 associates, community leaders, the media and regulatory organizations