Medicare Marketing Specialist - Campaign Management & Customer Communications - Remote (Biotech)

Assists in the development and execution of marketing/communications plans for the senior audience (includes audience assessment, positioning, timing, and metrics). Assists in the development of marketing communications campaigns and tactics. Maintains the working relationship with matrix partners, including marketing team members for other senior product lines. Provides general support for the acquisition, nurturing, and retention of clients and customers. May include developing campaign strategies, creative strategies, production schedules, and budget estimates. Generally serves as a supporting role on larger, more complex projects but may lead smaller or less complex projects.

Responsibilities include:

• Leads the development of annual open enrollment Ready to Market communications including sales support materials for various distribution channels, including direct to consumer, broker and private exchanges. Manages the schedule to assure materials are developed on time.
• Provides actionable direction to marketing team members to effectively manage projects and ensure quality, cost-effective solutions are delivered on time.
• Works closely with key internal matrix partners (market leads, Marketing Communications, call center, sales leads, product leads, operations, finance, etc.) to deliver accurate, concise information around campaign tracking/reporting, and Ready to Market and sales support materials.
• Supports development and execution of consumer campaigns and retention activities.
• Reviews campaign materials and mailing proofs to assure accuracy of mailings and supports appropriate campaign tracking.
• Evaluates results versus goals and makes recommendations for effectiveness and savings.
• Develops annual Call Center training and support materials. Develops and maintains customer service talking points to assure consistent messaging on critical issues.
• Supports presentations for management related to strategy, specific campaigns and their impact, and other topics as identified.
• Coordinates meetings to gain, and share customer insights including Call Center debrief meetings with call reps after AEP. Coordinates Customer Roundtable meetings to share information across the PDP teams.
• Supports Call Center with weekly coordinated meetings so they are aware of all communications and to inform Marketing of key prospect and customer communication needs.

Ideal candidates will offer:

• Bachelor's degree in marketing or equivalent field or work experience.
• 3-5+ years' experience working in marketing or related function for large/complex organizations. Advanced knowledge of the principles and practices within a professional or market communication field or recognized body of formal knowledge. This includes knowledge required for project and campaign management and customer communications.
• Medicare and group insurance experience preferred; insurance or financial services experience a must.
• Effective work prioritization, forecasting, scheduling and coordinating skills for assigned projects. Able to multi-task multiple projects, work in a matrix environment, and deadline driven. Focus on constantly evaluating and improving results.
• Excellent organizational skills to facilitate the coordination and completion of multiple and varied plans. Excellent written and oral communication skills that allow clear and concise presentation of conclusions and recommendations to a variety of audiences. Well developed negotiation and influencing skills.
• Strong team player who values collaboration and communication; must be able to work in a fast-paced environment, able to adapt to changing priorities.
• Detail oriented in the development and review of materials, and in working with campaign data, and CMS regulations.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.