This centralized role, sitting within the integrated Mars Media Team, will be responsible for building superior Biddable media capabilities, encompassing Programmatic and Social, for the Mars Wrigley Confections portfolio. This role will lead the national biddable media strategy and execution across a variety of programmatic media partners (including Google, Verizon Media, Amazon Advertising, WMG, etc.) and social media partners (including Facebook, Instagram, Twitter, Pinterest, etc.). The Associate will be responsible for defining and rolling out scalable solutions, best practices and frequent learnings to advance Mars Wrigley biddable social & programmatic media efforts across key brand initiatives, including the identification and implementation of new high value audiences, dynamic creative optimization and more.
What are we looking for?
3-5 years' experience in biddable media (strategy, partners, tactics, etc.) with solid Industry relationships
Proven Performance Marketing Track Record with demonstrated results
Experience partnering directly with brand marketers, agencies and vendor partners to advance biddable social & programmatic media initiatives
What will be your key responsibilities?
The Manager for Biddable Media will seek to increase efficacy of biddable social & programmatic media via ongoing analysis and optimization of programs, streamlining processes, benchmarking, and developing and leading structured test & learns, as well as conducting education and training for brands and other key stakeholders.
The Associate will be responsible for crafting, managing and improving ways of working internally and externally across agency partners, media vendors, brand teams, and other cross-functional stakeholders
Creation and ownership of a holistic biddable media strategy and its execution (in collaboration with agencies) including recommended tactics for each individual brand, based on business goals and communication objectives
Provide regular media consultation to the brand teams and other cross-functional internal and external partners on all matters related to biddable social & programmatic media
Manage planning, execution and optimization of biddable social & programmatic media campaigns for multiple active brands within Mars Wrigley portfolio, in close coordination with agency partners.
What can you expect from Mars?
Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.