OCLC, Inc.
Senior Content Marketing Specialist (Marketing)
At OCLC, we believe you'll do the best work of your life when you're living the best life possible.
We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.
Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world. OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.
The Job Details are as follows:
The Senior Content Specialist serves on the content team to help evaluate, develop, and manage marketing content. This person identifies opportunities to support team initiatives through effective messaging and consistent processes and content creation and distribution. Our ideal candidate is a strong writer and an exceptional copy editor. The role is also responsible for developing and managing customer testimonials, including tracking effectiveness, evolving content type and purpose when appropriate, and exploring new ways to use the content to support product sales, use, and loyalty.
Responsibilities
Develops marketing content to directly support sales of products and services
Drives product testimonial development and use strategy
Participates in planning and identifying opportunities for strategic marketing plans
Supports quality control and delivery of content for companywide use
Qualifications
Minimum Required
Desirable But Not Required