Community Outreach Reporesentative (Finance)
Overview of the role:
This dynamic role is responsible for generating local community brand awareness of the health plan with accountabilities in driving leads and sales (direct or indirect) through grass roots efforts.
The Community Marketing Outreach Representative is in the market and the face of Alignment Health Plan in their assigned market or geography.
Responsibilities
- Meets or exceeds weekly and monthly qualified lead goals.
- Helps local market achieve monthly sales goals; works with direct sales teams in lead development and public facing presentations (advertised or non-advertised)
- Cultivates new and maintains existing relationships with key senior and community influencers that culminate into lead generating events/activities and increase of name awareness for Alignment and its products.
- Through in-person visits, via telephone contact and through email, sources, plans, sets-up and attends monthly events and activities. Events and activities include but are not limited to health fairs, presentations and or seminars at senior centers, food banks, churches, senior living facilities, various community organizations etc.
- Distributes approved marketing and event materials. Works with Corporate Marketing and
- Compliance Departments in the approval, development, and production of advertising materials and or invitations for events.
- Locates, plans, sets-up, attends and presents at Quarterly New Member Orientations and year-round Education events (as needed in a non-virtual event) in the local community.
- Educates the community on Alignment and its benefits, services and contracted providers and medical groups IPAs available to prospects.
- Promotes and increases name awareness and brand identity for Alignment and its products.
- Provides monthly calendar of their planned activities and ensures that all scheduled events filed
- Maintains weekly summary of activity and submits report on a weekly basis.
- Maintains databases with historical information.
- Attends and participates in all staff meetings as required.
- Performs special projects as assigned to help drive leads for the company.
- Conducts and leads advertised sales mtgs in their territory.
- Experience with Community Marketing tied to lead generation in the Senior Community a plus.
- Calls on local Doctor offices to educate on the Alignment products and distribute flyers to generate referrals.
- Actively engages with provider marketing events, engages with primary care physicians and front offices.
Required Skills & Experience
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Two years related experience and/or training; or equivalent combination of education and experience.
- Experience in Medicaid and Medicare Managed Care Plans.
- Two years customer service experience.
- A./B.S. OR 2 years community grassroot marketing experience
- Life Agent Licensure - preferred.
- Bi-lingual English/other language - preferred.
- Organized, detail driven and a self-starter.
- Strong analytic, quantitative, and problem-solving skills.
- Strong verbal and written communication skills.
- Strong presentation skills and ability to address diverse audiences appropriately and effectively.
- Computer Skills: Proficient user in MS office suite (Word, Excel and PowerPoint).
- 80% or more travel by car routinely required (In assigned market).
- Travel by plane required as needed.
- Maintenance of reliable means of transportation and valid driver's license and automobile insurance required.
- Extended works hours, as needed.
- Remote work on approval.
