Alternatives Marketing Sr Associate (Finance)
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
Role/Department: Alternatives Marketing Senior Associate/Asset Management Marketing
The Alternatives Marketing Senior Associate will play a pivotal role in building and executing marketing strategies to promote our firm's alternative investment offerings in driving growth of our Alternatives business. In this capacity, working in close partnership with the Head of Marketing, they partner closely with investments and sales to define compelling and competitive positioning and value proposition of our Alternatives capabilities and solutions, support product launches, develop marketing content and collateral and execute integrated campaigns aimed at new client acquisition and cross-selling and retention of existing clients. The ideal candidate will have a strong background in asset management marketing, with a particular focus on alternative investments.
This role will serve as a "go to" for Alternatives within NTAM's marketing team and will partner across marketing and the rest of the organization in the execution of our marketing plans. The role will require strong collaboration within the broader NTAM organization - Marketing Centers of Excellence (COE), Investments, CPMs, Product, Sales, Compliance, Operations, etc. - to successfully meet marketing and organizational goals.
The key responsibilities of the role include:
• Partner with the Head of Marketing to develop and implement comprehensive marketing strategies on time and within budget to promote our alternative investment products, including private equity, hedge funds, and private credit offerings, to targeted institutional investors, high-net-worth individuals, and other relevant audiences.
• Help define product positioning and compelling messages customized by client segment (institutional, intermediary, retail). Technical and promotional writing expertise required.
• Lead marketing plan execution for new product launches, including, development of value proposition and strategic competitive positioning for go-to market activities and materials designed to build awareness and product adoption within sales enablement tools, website presence and integrated campaign tactics.
• Create the messaging strategy for marketing materials, including, presentations, case studies, thought leadership, webinars, etc., partnering closely with investment teams. Ensure all content is consistent with the brand's tone, messaging, and positioning in the market.
• Manage the execution of the digital marketing strategy, including website content management, and integrated campaigns.
• Partner with the Integrated Campaign Strategy team and COE partners to monitor and analyze campaign performance, providing data-driven insights and recommendations for continuous optimization.
• Partner to support the execution of client events, webinars, and the annual investor meeting.
• Elevate the firm's brand in the alternative investment space by ensuring consistency across all marketing channels.
• Manage multiple marketing projects simultaneously, ensuring timely delivery of high-quality materials and campaigns. Work closely with cross-functional teams to ensure alignment on goals, deadlines, and deliverables.
• Participate in salesforce training in relation to campaign efforts and use of marketing deliverables.
• Maintain knowledge of industry trends, competitor marketing strategies, and investor behavior to identify new marketing opportunities and refine current efforts. Provide insights to the internal stakeholders to drive strategy development.
• Ensure marketing materials meet all required regulatory obligations across all marketing constructs, distribution channels and regions
• Partner with sales in ongoing evolution of marketing messaging and strategy based on client insights and feedback.
Skills/Qualifications:
• Bachelor's degree in Marketing or a related field.
• 5-7 years of experience in marketing within the asset management industry, with a specific focus on alternative investments (private equity, hedge funds, real estate, private credit, etc.).
• Strong understanding of alternative investment products, the target audiences for these products and the sales cycle.
• Strong commercial mindset, intellectual curiosity.
• Deep understanding of institutional, wealth and intermediary client segments and their unique buy psychology and sales processes.
• Proven experience in developing and executing marketing campaigns, creating content, and using digital marketing tools and platforms.
• Excellent written and verbal communication skills, with the ability to communicate complex financial concepts in a clear, simplified and engaging way.
• Technical writing experience with the ability to also develop compelling headlines and promotional copy as needed.
• Analytical mindset with experience using data and metrics to drive decision-making and improve campaign performance.
• Ability to manage multiple projects in a fast-paced environment and work effectively under pressure.
• Exceptional interpersonal skills and ability to influence senior stakeholders in relation to marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across investment, sales and product teams.
• Critical thinker with superior problem-solving abilities, and the ability to lead cross-functional teams and organize people and resources to effectively drive outcomes in respond to the needs of the business
• Driven, self-motivated, high-performing mindset
• Experience with Salesforce and marketing automation platforms is a plus
• FINRA Series 7 & 24 licenses, CIMA, CFA designations
Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.
Salary Range:
$95,600 - 162,400 USD
Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com .
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
