Project Manager - B2B Marketing Strategy (Marketing)
Develops strategic marketing and engagement plans and ensures aligned execution of those plans. This role leads omni-channel marketing projects to help drive business results for Blue Cross Blue Shield of Michigan and its internal business partners, including acquisition, retention, adoption, use and behavior change objectives.
- Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
- Manage omni-channel marketing projects to target specific audience segments.
- Coordinate marketing planning and execution with appropriate internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Market Solutions and other areas.
- Partner with Insights & Analytics group to develop and monitor appropriate KPIs for responsible portfolio of initiatives.
- Lead and manage day-to-day internal client relations and consulting.
- Participate in and contribute to various initiative workgroups.
- Bachelor's Degree in related field required.
- Master's Degree in related field preferred.
- Minimum of five (5) years experience in related field.
- Experience in project management and development and execution of marketing plans is required.
- Experience in business-to-business and/or consumer marketing.
- Healthcare experience preferred.
- Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
- Ability to work effectively in a team environment.
- Strong organizational, planning, analytical, presentation and communication skills.
- Ability to identify customer insights that drive behavior change.
- Ability to lead and coordinate work groups.
- Ability to present solutions and ideas for unique challenges.
- Other related skills and/or abilities may be required to perform this job.
Department Summary
• Drive strategic marketing and engagement initiatives to support B2B/customer retention and sales growth in alignment with business partner objectives
• Maintain a working knowledge of the employer market and competitive landscape, prioritizing customer needs
• Leverage and utilize market insights and data to inform Lifecycle marketing strategies
• Coordinate omni-channel campaigns, inspire creative cross-functional teams, and align to corporate editorial calendar
• Be a champion in getting the ‘Blue Cross Value Story' engrained with market-facing sales teams and external customers
