Associate Brand Manager (Project Management)

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The Associate Brand Manager (ABM) is responsible for executing the day-to-day marketing and general management duties including brand planning, consumer/customer marketing, forecasting, sales analyses and budget management.  The ABM will also work with internal and external stakeholders to develop and execute consumer/customer programs including new product development, packaging, and consumer/customer focused marketing/advertising activities.  The Associate Brand Manager will have direct responsibility for assigned brand including delivering against established sales and profit targets. 

Responsibilities:

• Deliver against brand's net sales, profit and EBITDA targets.  Own the P&L and manage the inputs and changes that affect the P&L.
• Own the business analytics, forecasting, budgeting, and planning functions especially in regard to the Annual Brand Planning process and the longer term strategic plans.
• Lead cross functional teams for various brand projects and initiatives, including new product development, packaging changes, production modifications and cost-saving actions.
• Develop consumer and brand marketing strategies and tactics that lead to integrated marketing programs including execution of such activities.
• Develop insights and opportunities from all stakeholders and analyses that can be used to create business propositions and merchandising opportunities with customers, channels, and/or consumers.  Be the subject matter expert and provide analytics and marketing/consumer/category expertise to category/line reviews and inquiries.
• Collaborate with sales to develop customer/shopper marketing programs that drive sales and merchandising, including execution of parts of such activities.
• Special projects as assigned by management
• Ability to travel with overnight stays approximately 15%-20% of the time
• The role may expand or change based on organizational requirements and/or acquisitions

Experience, Skills, Education:

• Bachelor's Degree required, MBA or Master's Degree preferred
• 3-5 years of marketing experience in consumer products, preferably food.
• Proficient with MS Office Suite and Syndicated data
• Demonstrated aptitude to manage a brand portfolio that is complex, competitive and continuously evolving
• Strong business acumen and strong knowledge of the food/CPG industry and retail landscape
• Demonstrated ability to handle multiple projects simultaneously in a face-paced, changing, limited resource environment
• Experience improving profitability via P&L management and adding value with financial analyses
• Demonstrates leadership skills, learning agility, problem solving, organizational savvy and business analysis
• Strong project management skills with attention to detail and the ability to get results through others who are not direct reports
• Strategic and creative thinking with strong communications skills
• Entrepreneurial spirit and a passion to make a difference
• Intellectual curiosity essential
• Demonstrated ability to analyze and interpret Nielsen/IRI data to make sound business recommendations 
• Aptitude to work independently and collaboratively within a team