THE HEARST CORPORATION
Senior Director of Product Marketing (Marketing)
We must be alarmingly enterprising and startlingly original. We must be honest and fearless. And we must spark a revolution.” William Randolph Hearst, 1887
Hearst has quietly become one of the most profitable and diversified media and information companies in the U.S., with more than 360 businesses. In addition to its premier portfolio of 85+ news brands in print and digital (i.e., Connecticut Post, SFGate.com, Times Union, Houston Chronicle), Hearst also has significant interests in magazines (300+ publications), television (A&E, ESPN, 31 TV stations), digital marketing services (LocalEdge), and more. Hearst Newspapers has achieved record profit growth and has built a reputation for delivering award-winning news content and innovative digital advertising products to businesses of all sizes.
At Hearst Newspapers our world-class local and regional sales organization has been integral to this success. We are seeking an experienced Senior Director of Product Marketing to fuel our continued growth for many years to come. This analytical and passionate marketer will develop and execute new growth initiatives focused on key vertical, geographical, and audience segments within our Connecticut and Albany, NY markets. Initiatives will include developing messaging and positioning for a new digital ad experience, creating sales enablement assets (i.e. sales presentations, case studies), producing thought leadership pieces, building pricing models, etc.
As a newly formed position and marketing lead for our Times Union and Hearst Connecticut Media Group organizations, this role represents a unique opportunity to build out a highly strategic function from scratch and have a direct impact on sales growth. Key elements to success in this role include strong collaboration with sales, data oriented strategic planning, intellectual curiosity for local market and business trends, exceptional positioning development skills, and a highly motivated self-starter mindset.
What's in it for you?
Vaccine Requirement: As part of its continued efforts to maintain a safe workplace for employees, Hearst Newspapers requires that all employees who receive a written offer of employment on or after November 11, 2021, be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Newspapers will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.