Marketing Specialist (Marketing)
AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Reporting to the Senior Marketing Manager, the Marketing Specialist will play a crucial role in the planning and implementation of new product launches and supporting marketing initiatives for the national sales accounts business, sales team and retail customer channel. Occasional travel may be required (~10% average with some months up to 30%)
JOB DUTIES:
- Manage the logistics of product launches, including coordinating timelines, budget, resources, and communication with various stakeholders
- Develop all print marketing collateral for the product launch, from brochures to point of sales displays, including labels, headers, and merchandising displays
- Work closely with product management, sales, engineering, design and merchandising teams to ensure alignment and smooth product launch
- Develop a strong understanding of product offerings
- Update collections on all our digital platforms with all relevant images and technical information
- Develop marketing materials to support the product launch promotion by our sales distribution network (digital marketing assets to print collateral to education content)
- Coordinate webinar to our sales distribution network
- Coordinate content creation from photoshoot to product installation renderings
- Fulfill daily administrative tasks to ensure the functionality and coordination of the department's activities
- Manage and maintain marketing materials, ensuring they are up-to-date, accurate, and aligned with brand guidelines
- Support marketing managers in managing projects and workload
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information
JOB QUALIFICATIONS:
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Bachelor's degree in marketing, communications, graphics or related field or equivalent work experience
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2-3 years of experience in similar role
- Understanding of home center, big-box, or national accounts go-to-market strategies
- Ability to develop feature and benefit product differentiators and tell a product story
- Analytical mindset with the ability to interpret data and make informed decisions
- Demonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and concisely
- Proficiency in Microsoft Office
- Excellent organizational, project management, and teamwork skills
- Strong attention to detail
- Ability to follow established policies and procedures
- Experience with Adobe Creative Suite a plus
- Strong sense of urgency and responsiveness to Sales team needs
- Proven ability to work cross-functionally and with outside suppliers
Knowledge, Skills and Abilities:
- Demonstrated written and verbal communications skills, with the ability to present solutions and recommendations clearly and concisely
- Proficiency in print project management
- Proficiency in Microsoft Office
- Excellent organizational and teamwork skills
- Strong attention to detail
- Multitasker, ability to prioritize and manage multiple projects and tasks
- Ability to follow established policies and procedures
Physical Demands:
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to:
- Sit for prolonged periods
- Repetitive motion of hands/wrists/fingers
- Concentrate and repeat the same physical activities over and over
- Move between different physical locations within buildings
- Push, pull, carry and lift in the normal course of work
- Lift, move and carry product samples for review, customer setup or staging purposes
Mental Demands:
The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to:
- Think analytically and be exact or highly accurate
- Make decisions such as to identify complex problems
- Develop options and implement solutions
- Maintain regular, punctual attendance consistent with the ADAAA, FMLA and other federal, state and local standards
- Pay attention to and remember details
- Communicate effectively including active listening to understand points being made
Work Environment:
- The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job.
- Requires working indoors in environmentally controlled conditions with standard level of noise common to an office environment including office equipment and co-workers speaking to each other and on phones.
- Employees are required to wear personal protective equipment when entering the floor of manufacturing facilities based on the specific requirements of each location.
AHF PRODUCTS:
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
