Retail Channel Marketing Manager (DFW) (Marketing)
The Retail Channel Marketing Manager works to ensure that retailer-specific programs are developed and executed to achieve both ASD and retail partner objectives. The Retail Channel Marketing Manager uses his or her experienced knowledge base and partners with Assess Systems Division (ASD), part of Overhead Door Corporation, key stakeholders (Product Management, Brand Marketing, Operations, Sales Management) to create programs that drive sales of garage doors and aligns with the goals of the Sales Director/Manager and strategic plan. The Retail Channel Marketing Manager is tightly integrated within the assigned account teams and provides project management expertise to ensure that tactical plans are created and managed to execute on-time and on-budget.
Principle Duties / Responsibilities:
- Works with sales to develop promotional plans for assigned retailers, works with the sales team to gain retailer approval, and project manages deliverables to ensure on-time and on-budget execution.
- Instrumental in synchronization of planning among Product Marketing, Brand Marketing, Sales and Outside Marketing Agencies.
- Is the resident expert on the range of services that various internal support groups can provide to assigned retailers and develops a support matrix that encompasses the full range of activities, including retailer training, field execution, creative and assets, promotions, customer service, etc.
- In partnership with stakeholders, contributes to the strategic vision for ASD in assigned retailers and drives initiatives that support that vision. Brand presence and promotional activity speaks to each retailer's core customers, driving sales to achieve ASD's and retailer's objectives.
- Responsible for leading and influencing ASD's cross-functional teams in support of ASD's business objectives and assigned retailer's objectives.
- Ensures company alignment and enforces timelines on projects in assigned retailers to ensure successful and timely execution.
- Responsible for sell-through of ASD products through retailer locations.
- Develops and delivers innovative retailer and product-specific recommendations for product placement and promotions. This can run the spectrum from recommended planogram layouts, to exclusive bundle offers, to in-store promotions, merchandising and beyond.
- Utilizes business analytics to measure success of programs and make modifications/recommendations for future programs-based performance analysis
- Communicates insights to key decision-makers to help shape the future of the business. A key value of this role will be the expertise developed to know what works for assigned accounts.
- Subject matter expert on the opportunities, challenges and processes for assigned accounts.
- Establishes and communicates resources specific to assigned accounts for the use of the entire Sales and Marketing organization including: key retailer contact lists, timelines for specific initiatives, key retailer calendar dates such as meetings, resets, etc.
- Assists other ASD groups in accomplishing goals in assigned accounts.
- Maintains constant awareness of the competitive environment and opportunities in assigned retailers. Brings forward innovative ideas for promoting ASD products, working with Sales.
- Work with Sales, Brand, and Product marketing to develop an annual promotion calendar with each account.
- Creates on-going presentation resources for Sales Account Managers to help sell in products and initiatives.
- Develops and manages forecast accuracy and means of improvement with Sales Manager and key forecast contact.
