Content Specialist (Media)
JOB SUMMARY
This position is responsible for developing outstanding communications that educate PERA members, retirees and other stakeholders about PERA and its benefits. This position transforms benefit and investment information into simple and engaging content to educate PERA's 600,000 members and retires using digital and written communication with specific, measurable goals in mind and uses measurement tools to evaluate performance. Key to success will be strong writing and a proven ability to work collaboratively to develop integrated content strategies that support business objectives.
IDEAL CANDIDATE
Our ideal candidate is an exceptional writer, editor and storyteller who is intellectually curious, forward-thinking, takes initiative, and is able to make complicated information compelling for a variety of audiences. The ability to work effectively independently in a deadline driven environment is a must.
ESSENTIAL FUNCTIONS
- Writes clear and compelling newsletters, publications, articles, and blog posts to educate stakeholders about PERA and its benefits
- Supports plan development working with Communications staff to identify new ways to engage members, employees and other stakeholders. Actively participates in annual planning cycle to identify audience needs and programming priorities
- Contributes to the development of an enterprise-wide editorial calendar
- Develops editorial calendar for blogs aligning with overall priorities and enterprise calendar
- Directly oversees development and posting of content for blogs to ensure regular, on-time publication
- Publishes blog posts, measures and assesses content performance for continuous improvement
- Works with team members to establish goals for each program using qualitative and quantitative metrics. Provides regular recommendations to help achieve goals
- Works collaboratively with colleagues in other specialty areas on projects to develop multi- channel content
- Edits a range of content developed by others, including but not limited to messages, fact sheets, blog posts, and executive correspondence
- Develops specific content inspired by PERA membership
- Maintains a thorough understanding of current laws and pending legislation in matters pertaining to PERA and supports the government relations program through content development
- Maintains a thorough understanding of PERA benefit structure and supports member education efforts by developing or editing relevant educational materials
- Stays current with financial, investment and pension industry trends to inform content and communication strategy
- Participates in training and educational opportunities for ongoing professional development
- Maintains regular and prompt attendance in the workplace
- Performs other duties as assigned
QUALIFICATIONS
- Bachelor's degree in English, Communications, public relations or related field; a minimum of three years of progressive and relevant experience; or equivalent combination of education and experience
- Demonstrated ability to deliver high-quality communications content targeted to appropriate audience
- Ability to connect with PERA members and employees to mine storytelling content
- Ability to manage projects on a deadline
- Ability to translate complex concepts clearly and concisely using digital, social and traditional platforms
- Experience developing and implementing annual communication plans
- Proficient understanding of social and digital analytics and ability to integrate analytics into goal-setting and decision-making
- Demonstrated ability to deploy both technical and emotional writing styles; ability to assimilate public policy developments into short- and long-form content as well as craft content that creates strong emotional connections
- Developed interpersonal skills; ability to develop and maintain relationships and partnerships
- Accomplished skills in proofreading and editing
- Knowledge of databases, word processing, spreadsheets, and presentation software
WORKING CONDITIONS
- Standard office environment with regular computer and telephone use
-
Occasional standing, lifting, moving, and/or carrying materials and equipment in excess of 25 lbs
INTERESTED CANDIDATES
Complete the employment application online at https://www.copera.org/careers. Please have copies of your resume, cover letter, and two writing samples available to upload. Please review the following questions. You will be asked for a response to these as part of your application:
- Describe your experience as a writer for a business or publication. How many years of related experience do you have?
- How do you measure whether your work is successful, and how do you adapt accordingly?
- Describe your experience synthesizing complex information to communicate a clear, concise and accurate message to an audience.
- Describe your experience with identifying and pitching stories for a publication or business. How do you find stories and sources?
- Describe your experience with developing strategic plans and editorial calendars to align your work with business objectives.
ABOUT COLORADO PERA
As Colorado's largest public pension plan, we are committed to providing retirement and other benefits to more than 600,000 current and former teachers, State Troopers, corrections officers, snowplow drivers, and many other public employees who provide valuable service to all of Colorado.
We hire exceptional employees and invest in their growth and development. We are passionate about our work and committed to serving our members by delivering quality customer service, sound investment decisions, and education programs. Our culture is built on the core values of integrity and accountability, excellence and initiative, collaboration, and engagement. We value diverse perspectives and promote and inclusive culture, recognizing that our people are our primary asset. We provide a healthy work-life balance and a culture where excellence is rewarded. At PERA, your work makes a difference every day.
At PERA, you will earn more than just a paycheck- our total rewards package is focused on wellbeing. We offer a comprehensive benefit plan including Health, Dental and Vision coverage, with eligibility for most plans being the first of the month following the date of hire. We offer a generous paid time off plan as well as paid volunteer hours, PERA's defined benefit plan, 401(k) and 457 defined contribution plans (including employer match on the 401(k), as applicable), tuition assistance, on-the-job training, free access to an on-site fitness center, free on-site parking or RTD subsidy, and more. For more information, please visit www.copera.org/careers.
Position Title: Content Specialist
Division: Communications Division
Reports to: Director of Communications
Job Status: Exempt, Full Time
Salary: $59,000 - $74,000 per year, commensurate with experience
Posting Dates: 7/26/2019 – 8/9/2019
